Digital product & growth studio · Carlsbad, California Let's Build Together

We turn ideas into apps.

socal labs is a product studio and a growth team in one. We design and ship web apps, mobile apps and storefronts, then run the marketplace, creative and paid media that make them sell.

  • Figma file to first sale
  • Two-week sprints, live staging
  • Creative and 3D in-house
  • USA brands, coast to coast

Brands we've built and grown.

Selected work.

Built by us. Grown by us.

AllHealth & WellnessBrandingWeb & DigitalResearch & Strategy
View all projects
We blend research, branding and digital innovation to build meaningful solutions that last.
  • Research Driven
  • Purpose Focused
  • Design Led
  • Impact Oriented
Where we ship and grow
Amazon
Shopify
Google
Meta
TikTok
Walmart
Target

iOS · The last mile

We take it all the way to the store.

Design, build, review, release. Your app doesn't stop at a repo, it ships with its listing, screenshots and submission handled.

apphia App Store listing

Apphia Health — App Store listing, screenshots and submission handled end to end.

In their words

What buyers and guests say about the brands we ship

Quotes from public Amazon reviews and guest feedback on Apphia, HiTork and Brown Cows.

Easy and convenient. Clear instructions, results in minutes, and a result window that is easy to read. Affording Made in USA quality at a better price.
Verified buyer Amazon review · Apphia Health
As a part-time mechanic I was shocked at the quality and comfort for the price. I plan to look at their other tools.
Verified buyer Amazon review · HiTork
Peaceful and rejuvenating stay in a mud cottage. Beautiful farm setting in Telangana.
Sunita Reddy Guest · Google · Brown Cows
Midstream design simplifies testing. Result window is clear, no second-guessing. Bundle offers good value and peace of mind.
Tenesha D. Verified purchase · Amazon USA · Apphia Health
Solid set especially for the price. Used it for suspension work, gave it a beating, still perfect. Accurate sizing and a real organizer tray.
Verified buyer Amazon review · HiTork
Participated in milking and making butter. The A2 ghee is outstanding, pure and fragrant. Kids loved every moment.
Guest Farm stay · Brown Cows Organic Dairy
How the studio splits

We build it. Then we grow it.

Two halves of the same team. Most clients start on one side and end up using both.

Build

Product engineering

Design and engineering for web apps, mobile apps and e-commerce front ends.

  • Web applications, React, Next.js, Node, APIs
  • Mobile apps, iOS, Android, React Native
  • Websites, Shopify and headless e-commerce
  • UI/UX and design systems
  • Integrations, analytics and automation
Grow

Demand and revenue

The marketing, creative and marketplace work that turns what we built into sales.

  • Amazon, Walmart, eBay, Target+ and TikTok Shop
  • Google, Meta and TikTok campaigns
  • Brand, packaging and ad creative
  • 3D product rendering and motion
  • Analytics, CRO and reporting
How we work

Six steps, same every time

Same six steps on every engagement, build or growth. You always know which one you're in and what comes next.

  1. 01

    Discovery

    Goals, users, constraints and the one number this project has to move.

    1–2 weeks
  2. 02

    Definition

    Scope, flows and a fixed number, agreed before anyone opens a design file.

    1 week
  3. 03

    Design

    A system, not a set of screens. Reviewed in prototype before it gets built.

    2–4 weeks
  4. 04

    Build

    Two-week increments on staging you can open whenever you like.

    4–12 weeks
  5. 05

    Launch

    QA, accessibility pass, performance budget and tracking live from hour one.

    1 week
  6. 06

    Grow

    Campaigns, creative and marketplace work against the number we agreed in step one.

    Ongoing
Before you call

The reasons brands call us

Six sentences we hear on almost every first call, and what we do about each one.

“My agency ships slowly and I never see progress.”

Fixed scope, two-week increments, and a staging URL you can open any day of the week.

“The app works but nobody uses it.”

Usually a product problem, not an engineering one. We start at flows and instrumentation, not features.

“My site looks fine and converts badly.”

Conversion work on the pages that carry traffic, copy, speed, creative and checkout, measured properly.

“My creative looks cheap next to competitors.”

Brand, packaging, product imagery and 3D produced in-house, no three-week wait for a revision.

“Amazon eats my margin and I can't see why.”

Campaign structure rebuilt around contribution profit, plus listing and catalog work that stops the leak upstream.

“I have five vendors and nobody owns the number.”

One team across build, creative and growth. One report, one person accountable for the outcome.

Why socal labs

Why brands keep us on retainer

No handoffs

The team that ships the app is the team that runs the ads pointed at it. Nothing gets lost in translation between vendors.

We sell products too

We run our own e-commerce brand. Every recommendation has been tested on our own P&L before it reaches yours.

Engineers, not templaters

Real applications with real backends, not a page builder with a logo dropped on it.

Reporting in English

What changed, what it cost, what happens next. Written by a person, not exported from a dashboard.

Straight answers

The questions you were going to ask anyway

If yours isn't here, ask it on the form, we answer every one.

What does a project cost?

Discovery is a fixed, small fee. After it you get a scope and a number for the build, not a range that moves. Ongoing growth work runs monthly. We'd rather lose a deal on price than surprise you halfway through one.

How long does a build take?

A marketing site or Shopify storefront: 4–8 weeks. A mobile app or web application: 12–20 weeks to a first release, depending on scope. Anyone quoting faster without seeing your requirements is guessing.

Do I have to use you for both build and growth?

No. Plenty of clients use one side only. The reason we offer both is that the handoff between a dev shop and a marketing agency is where most projects lose a quarter.

Who owns the code and the accounts?

You do, repositories, ad accounts, analytics, everything. We work inside your accounts where possible and hand over cleanly if you ever leave.

Do you work with early-stage companies?

Yes, when the scope is real. We'd rather build a sharp first version than a full platform for an idea that hasn't met a customer.

What happens after launch?

Either you take it in-house with documentation and a handover session, or we stay on a support and growth retainer. Both are normal; neither is locked in.

Project inquiry

Tell us what you're building.

Tell us what you're building — or just the problem. We'll reply with an approach, a rough timeline, and a number before you commit to anything.

  • A written reply from a person, not an autoresponder
  • An honest read on whether we're the right studio for it
  • A rough approach and number before any commitment
  • Within one business day

One reply from a person, within one business day. No sequence. If we're not the right fit we'll tell you who is.